Assistant Professor Min-Hsin Huang

Extension	E-mail
4661	minhsin@faculty.nsysu.edu.tw

AREA of EXPERTISE

Services Marketing, Brand Management, Retailing Management

WORK HISTORY

2008~	Assistant Professor, Department of Business Management, National Sun Yat-Sen University
2004-2008	Assistant Professor, Department of Asia-Pacific Industrial and Business Management, National University of Kaohsiung
2000-2004	Research Assistant, The Ohio State University
1997-1999	Section Chief, Pacific Sogo Department Stores Co., Ltd., Taiwan
1995-1996	Logistic Planner, Bomy Co. Ltd., Taiwan

EDUCATION

Ph.D. 2004, The Ohio State University, USA.

MS    1993, National Chung-Hsing University, Taiwan

BS    1991, National Chung-Hsing University, Taiwan

PUBLICATIONS

Refereed Academic Journals

Huang, Min-Hsin and Li-Jiun Huang (2011), “Reexamining Customer Satisfaction with Retailers: the Difference between Hedonic and Utilitarian Shopping Value,”(in Chinese), Management Review(管理評論), forthcoming. (TSSCI)
Huang, Min-Hsin (2009), “Using Service Quality to Enhance the Perceived Quality of Store Brands,” Total Quality Management and Business Excellence, 20(2), 241-252. (SSCI)
Huang, Min-Hsin (2008), “The Influence of Selling Behaviors on Customer Relationships in Financial Services,” International Journal of Service Industry Management, 19(4), 458-473. (SSCI)
Hsu, Jane Lu, Kang Ernest Liu, Min-Hsin Huang, and Hwang-Jaw Lee (2008), “Consumer Knowledge and Risk Perceptions of Avian Influenza,” Poultry Science, 87(8), 1526-1534. (SCI)
Huang, Min-Hsin, Eugene Jones, and David E. Hahn (2007), "Determinants of Price Elasticities for Private Labels and National Brands of Cheese," Applied Economics, 39(5), 553-563. (SSCI)
Huang, Min-Hsin (2007), “The Influences of Retail Service Quality and Consumer Level Factors on Purchasing Intension of Private Labels: An Examination of Hypermarkets in Southern Taiwan,” (in Chinese), Marketing Review(行銷評論), 4(3), 273-288.

Conference Papers

Huang, Min-Hsin and Zhao-Hong Cheng (2009), “Examination of the Effects of Job-related Factors on Turnover Intention among Male and Female Service Employees” Competitive Paper at the 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, August 7-10, 2009, Chicago, Illinois, USA.
Liu, Kang Ernest, Min-Hsin Huang, Jane Lu Hsu, and Hwang-Jaw Lee (2009), "Avian Influenza Threat and its Potential Impact on Demand for Chicken and Eggs" Selected Paper presented at the 2009 AAEA & ACCI Joint Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin, USA.
Huang, Min-Hsin and Zhao-Hong Cheng (2008), “Work and Family Conflicts on Turnover Intention among Male and Female Service Employees” Competitive Paper presented at the 2008 Academy of Management (AOM) Annual Meeting, August 8-13, 2008, Anaheim, California, USA.
Huang, Min-Hsin (2007),“Linking Service Quality to Perceived Quality of Store Brands” Competitive Paper at the 2007 American Marketing Association (AMA) Summer Marketing Educators' Conference, August 3-6, 2007, Washington, DC, USA.
Liu, Kang Ernest, Min-Hsin Huang, and Jane Lu Hsu (2007), “Consumer Awareness and Risk Perceptions of the Avian Influenza Threat in Taiwan” Selected Paper presented at the 2007 AAEA Annual Meeting, July 29-August 1, 2007, Portland, Oregon, USA.
Huang, Min-Hsin (2007), “The Impact of Employees' SOCO Approach on Customer Relationship in Financial Services” Competitive Paper presented at the 2007 Academy of Marketing Science(AMS) Annual Conference, May 23-26, 2007, Coral Gables, Florida, USA.
Hsu, Jane Lu, Min-Hsin Huang, and Kang Ernest Liu (2007), “Consumers’ Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak” presented at the 2007 INFORMS Marketing Science Conference, June 28-30, 2007, Singapore.
Huang, Min-Hsin, Eugene Jones, David E. Hahn, and Robert P. Leone (2006), “Measuring Price Elasticity Differences for Private Labels and National Brands of Dairy Products and Orange Juice” Competitive Paper presented at the 2006 Academy of Marketing Science(AMS) Annual Conference, May 24-27, 2006, San Antonio, Texas, USA.
Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2004), "Determinants of Price Elasticities for Store Brands and National Brands of Cheese," Selected Paper presented at the AAEA Annual Meeting, August 1-4, 2004. Denver, Colorado, USA.
Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2004), " Determinants of Brand Price Elasticities at the Retail Stores: The Case of Store and National Brands of Cheese Products," the Hawaii International Conference on Social Sciences, June 16-19, 2004. Hawaii, USA.
Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2003), "A Socioeconomic Approach to Assessing Price Competition between Private Labels and National Brands: The Case of Shredded Cheese," Selected Paper presented at the AAEA Annual Meeting, July 27-30, 2003. Montreal, Canada.
Huang, Min-Hsin, David E. Hahn, and Eugene Jones (2003), "Assessing Price Competition between Private Labels and National Brands in the Retail Food Industry: A Socioeconomic Approach Using Shredded Cheese Products," the Hawaii International Conference on Social Sciences, June, 2003. Hawaii, USA.

PROJECTS

Period	Title
2008~2009	The Impacts of Work-Family Conflict on Job Stress and Turnover Intensions for Male and Female Service Employees
2006~2008	Consumer Attitudes toward Food Safety and Knowledge of Avian Influenza

TEACHING EXPERIENCE 2004-2009

Degree	Course
Doctoral	Business Research Method
MBA	Services Marketing, Marketing Management
Part-time MBA	Marketing Management
BBA	Marketing Management, Retailing Management, Consumer Behavior, International Marketing Management

SERVICES

Year	Title
2009-2019	MBA program coordinator
2009	Graduate students recruiting committee

AWARDS

Period	Title
2008	New Researcher of the Year Award, College of Management, National Sun Yat-sen University.
2007	Best Reviewer, Marketing’ 07 Conference in National Taipei University

PROFESSIONAL MEMBERSHIPS

Period	Title
2009	American Marketing Association (AMA)
2008	Academy of Management (AOM)
2006~2007	Academy of Marketing Science(AMS)