Associate Professor Chi Cheng Wu
| Extension | E-mail／Homepage | |
|---|---|---|
| 4647 | ericwu@bm.nsysu.edu.tw |  |
AREA of EXPERTISE
Microeconomic Analysis, Game theory, and Marketing Strategy
WORK HISTORY
08/06-Present |
Associated Professor, Department of Business Management, National Sun Yat-sen University. |
03/03-07/06 |
Assistant Professor, Department of Business Management, National Sun Yat-sen University. |
05/09-Present |
Division Head of Student Exchange, Office of International Affairs, National Sun Yat-sen University. |
EDUCATION
Ph.D. in Marketing, June 2001, National Taiwan University, Taiwan.
Master of Business Administration, June 1997, National Taiwan University, Taiwan.
Bachelor in Mathematics, June 1995, National Taiwan University, Taiwan.
PUBLICATIONS
Refereed Academic Journals
- Chi-Cheng Wu, Yi-Fen Liu, Ying-Ju Chen, and Chih-Jen Wang (2012), ”Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences," Journal of Business Research, Vol. 65(1), pp 106-116, (SSCI)
- Chih-Jen Wang, Ying-Ju Chen, and Chi-Cheng Wu (2011), “Advertising Competition and Industry Channel Structure, Marketing Letters, Vol. 22(1), pp 79-99, (SSCI)
- Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang (2009), “Is Persuasive Advertising Always Combative in a Distribution Channel?” Marketing Science, forthcoming. (SSCI Journal)
- Chi-Cheng Wu, Chih-Jen Wang, Yi-Chun Kuo (2008), “Research on Impulse Buying Behavior: Post-Purchase Emotion,” (in Chinese), Sun Yat-sen Management Review, forthcoming. (TSSCI Journal)
- Shan-Yu Chou and Chi-Cheng Wu(2006), “Commentary on ``Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters'',” Marketing Science, Vol. 25(5), pp538-542. (SSCI Journal)
- Meng-Hsun Shih, Hsien-Tang Tsai, Chi-Cheng Wu, and Chung-Han Lu (2006), “A Holistic Knowledge Sharing Framework in High-Tech Firms: Game and Co-opetition Perspectives,” International Journal of Technology Management, Vol. 36(4), pp354-367. (SSCI Journal)
- Chi-Cheng Wu and Chih-jen Wang (2005), “A Positive Theory of Private Labels: The Strategic Role of Private Labels in Duopoly National Brand Markets,” Marketing Letters, Vol. 16(2), pp 143-161. (SSCI Journal)
- Shan-Yu Chou and Chi-Cheng Wu (2003), “Building Brand Image for a Monopoly via Optimal Sequential Product Line Extension Strategies,” (in Chinese), Journal of Management (Taiwan), Vol. 20(6), p1081-1121. (TSSCI Journal)
- Shan-Yu Chou and Chi-Cheng Wu (2000), “The Study of Channel Assortment and Pricing Strategies of Cable Systems, “ (in Chinese), Journal of Management (Taiwan), Vol. 17(1), p71-100. (TSSCI Journal)
Conference Papers
- Chi-Cheng Wu, Yi-Fen Liu, 2011, “The Spillover Effects of Product Line Advertising,” 6th Annual London Business Research Conference, London, UK
- Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang, 2010, “Strategic Roles of Advertising in Distribution Channels,” 2010 Informs Marketing Science Conference, Cologne, Germany.
- Chi-Cheng Wu, and Shan-Yu Chou, 2009, “A Theory of Double Coupon,” 2009 Marketing Dynamics Conference, Hamilton, New Zealand.
- Chi-Cheng Wu, “Pull Promotions and Vertical Product Line Design,” 2008 Informs Marketing Science Conference, Vancouver, Canada.
- Chi-Cheng Wu, and Shan-Yu Chou, 2006, “Downward Line Extension as a Means of Entry Deterrence,” 2006 Informs Marketing Science Conference, Pittsburgher, U.S.
- Chyi-Mei Chen, Shan-Yu Chou and Chi-Cheng Wu, 2006, “ Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel.” 2006 Informs Marketing Science Conference, Pittsburgher, U.S.
- Chen, C.-M., S.-Y. Chou, Y.-H. Chiou, and Chi-Cheng Wu, 2001, The Optimal Coupon Strategy with Internet, presented at 2001 International Conference of Electronic Business in Hong Kong, co-sponsored by Hong Kong Chinese University and International Consortium for Electronic Business.
Other Publications
PROJECTS
Period |
Title |
20-2013 |
The impact of retailer extended warranty on the manufacturer’s warranty policy and channel performance |
2009-2011 |
A Study of Strategic Effects of Opaque Products in Travel Industries |
2007-2009 |
Pull Promotions and Vertical Product Line Design |
2007-2008 |
Manufacturer’s optimal dynamic product line strategy under the threat of entry |
2006-2007 |
Downward Line Extension as a Means of Entry Deterrence |
2004-2005 |
Theory of Double Coupon: Strategic Interaction Perspective |
2003-2004 |
Manufactures’ Optimal Product Line Design under Common Retailer |
TEACHING EXPERIENCE 2004-2009
Degree |
Course |
Doctoral |
Microeconomic Analysis |
Special Topics in Industrial Economics |
|
MBA |
Managerial Economics |
Multivariate Data Analysis. |
|
Human Resource Economics |
|
Part-time MBA |
Managerial Economics for Strategic Decisions |
BBA |
Economics |
Microeconomics |
SERVICES
Year |
Title |
05/09-Present |
Division Head of Student Exchange, Office of International Affairs, National Sun Yat-sen University. |
12/04-Present |
Board of Directors, Chinese Academy of Direct Selling Management, Taiwan |
AWARDS
Period |
Title |
2011 |
Distinguished Teaching Award, National Sun Yat-sen University. |
2010 |
NSC Dr. Wu Da-You Award . |
2010 |
Young Scholar Award, National Sun Yat-sen University. |
2010 |
Distinguished Teaching Award, National Sun Yat-sen University. |
2008 |
Distinguished Teaching Award, National Sun Yat-sen University. |
2006 |
Young Scholar Award, National Sun Yat-sen University. |
2006 |
New Researcher of the Year Award, College of Management, National Sun Yat-sen University. |
PROFESSIONAL MEMBERSHIPS
Period |
Title |
2004-Present |
INFORMS: Society for Marketing Science—USA |
2003-Present |
Chinese Management Association—Taiwan |
2004-Present |
Chinese Academy of Direct Selling Management--Taiwan |