Associate Professor Tai-Hwa Chow
| Extension | ||
|---|---|---|
| 4634 | taihwa@mail.nsysu.edu.tw | |
AREA of EXPERTISE
Marketing, Marketing Research, Customer Satisfaction
WORK HISTORY
02/93- Present |
Associate Professor, Department of Business Management, National sun Yat-sen University |
1985/7-1988/1 |
Marketing Manager, Mechanical Technology Research Lab., Industrial Technology Research Institute |
1983/2-1985/6 |
Associate Researcher, Mechanical Industry Research Lab., ITRI |
1982/10-1985/6 |
Associate Researcher, Science and Technology Advisory group, Executive Yuan |
EDUCATION
Ph.D. in Marketing, Feb. 1994, University of Pittsburgh, USA
M.S. in Industrial Technology, Feb. 1980, Central Missouri Sate University, USA
B.S. in Business Administration with concentration in Accounting, June 1981, Central Missouri Sate University, USA
PUBLICATIONS
Refereed Academic Journals
- 周泰華、余祖慰 (2004)， 〝壽險公司服務品質之研究-以高雄市某壽險公司為實例〞，壽險管理，第17期，頁159-185。
- Chow, Tai-Hwa, Fu-Yuan Duh, Jen S. Shang, and Youxu C. Tjader (2004), 〝Supply Chain Efficiency: E-Business Adaptation and SC Relationship〞, Asia-Pacific Management Review, 2004.
- Chow, Tai-Hwa, Fu-Yuan Duh, Jen S. Shan, and Youxu C. Tjader (2007), “Online Revenue Enhancement: A Study of Website Design Impact on Customer Trust,” International Journal of Revenue Management (IJRM), Vol. 1 No. 4. ISSN (Online): 1741-8186 - ISSN (Print): 1474-7332.
Conference Papers
- 周泰華、楊斯琦(2004)，〝諾基亞與摩托羅拉在中國大陸的行銷策略之探討”, 嘉義大學：第三屆服務業行銷及管理研討會。
- 周泰華、余祖慰 (2004)， 〝我國壽險業行銷通路之探討〞，運籌管理。 國立高雄海洋科技大學運籌管理學會, 高雄, 台灣.
- 周泰華、楊斯琦(2005) 直銷商因應電子商務對公司信任之影響”,上海市: 2005 直銷研討會。
- 周泰華、楊斯琦(2005)，新進獨立直銷商因應電子商務對公司信任機制影響之研究，「第十屆直銷學術研討會」研討主題: 直銷的經營管理，上海同濟大學，頁219-242。
Other Publications
- 周泰華、杜富燕 (200 7)，零售管理概論，台北市：華泰書局。
- 周泰華 (2007)，行銷研究方法與個案，台中市：滄海書局。
- 周泰華、杜富燕 (2004)，Internet Marketing網路行銷問與答，經濟部中小企業處南區中小企業研訓中心。
- 周泰華、陳得發編 (1999)，直銷個案論文集，高雄市：國立中山大學。
PROJECTS
Period |
Title |
1984-2009 |
Domestic Customer Satisfaction Research Project for China Steel Corp. |
2005-2009 |
Export Customer Satisfaction Research Project for China Steel Corp. |
TEACHING EXPERIENCE 2004-2009
Degree |
Course |
Doctoral |
doctoral seminar in Marketing management |
MBA |
Marketing Management |
Marketing Research Methods |
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International Marketing |
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Part-time MBA |
SOC Marketing |
Strategic Brand Management |
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Strategic Marketing Management |
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B.B.A. |
Marketing Research I and II |
Marketing Practicum |
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Marketing Management |
SERVICES
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