Assistant Professor Hueimei Liang

Extension	E-mail
4660	hmliang@bm.nsysu.edu.tw

Biography

Hueimei Liang is a associate professor in the department of Business Management. She teaches Management of Information Systems, Quantativative Methods, and Supply Chain Managements.

Her areas of expertise include operations research, quantitative methods, real options and business logistics and supply chain mangement.

She earned a Ph.D. in Operations Research, from University of North Carolina at Chapel Hill and a MS in Mathematics from Illinois State University. Before joining Business School of NSYSU, she worked as a staff at the division of Architecheture and Telecommunication of IBM at Research Triangle Park, North Carolina, where she designed high speed networks. Later she joined the faculty of Mathematics Deparment at National Central University, Taiwan, where she taught courses related to probabilities.

AREA of EXPERTISE

Management of Information Systems、Quantativative Methods、 and Supply Chain Managements.

WORK HISTORY

1992/08~1999/07	The faculty of Mathematics Deparment at National Central University, Taiwan,
1989/06~1992/07	Staff at the division of Architecheture and Telecommunication of IBM at Research Triangle Park, North Carolina

EDUCATION

1985/08~1991/05	Ph.D. in Operations Research, from University of North Carolina at Chapel Hill
1982/08~1985/05	MS in Mathematics from Illinois State University.

PUBLICATIONS

Refereed Academic Journals

International Journals

Shu-Cheng Lee, Hueimei Liang, Chang-yung Liu, The effects of Absorptive Capacity, Knowledge Sourcing Strategy and Alliance Forms on Firm performance. The service Industries Journal, 2011, vol 31, Issue 3) (SSCI)
Jen-Jsung Huang, Kuo-Jung Lee , Hueimei Liang, & Wei-Fu Lin (2009)Estimating Value at Risk of Portfolio by Conditional Copula-GARCH Method, Insurance: Mathematics and Economics (SSCI) ISSN: 0167-6687 Volume 45 Issue 3 December 2009
Shu-Cheng Lee, Hueimei Liang, Chang-yung Liu, The effects of Absorptive Capacity, Knowledge Sourcing Strategy and Alliance Forms on Firm performance. The service Industries Journal (accepted in Nov 2008,, will be published in 2011, vol 31, Issue 3) (SSCI)
Chin, C.-C. & Liang, H.-M. (2009). The long-run uncovered interest rate parity in view of a trading strategy, Applied Economics, 41(21), 2727-2739 (SSCI)

Papers under review

Valuation of Franchise Contracts – A Real Options Approach, Hueimei Liang, Kuo-Jung Lee, Jen-Jsung Huang, Hsien-Wei Lei, Journal of Retailing

Local Journals

Conference Papers

International Conferences

Yi-Wen Hsu、Hueimei Liang、Bih-Shiaw Jaw, (2011) “Key factors research of Cooperate Human Resources Integration in merger– By case study of Carrefour and TESCO”, ISQM 2011, Taiwan
Chung-Cheng Tu, Hueimei Liang, Jeng-Tsong Huang, (2009)Key Success Factors in implementing LOHAS in Convenient Chain Stores—a case study of 7-11 in Taiwan. The 10th Asian Pacific Industrial Engineering and Management Systems(APIEMS) 2009 conference Kitakyushu City, Japan
Kuan-Wei Wu, Hsiu-Lan Wu, Hueimei Liang, (2009) Relationship among customer value, satisfaction, and loyalty of social network service, The 9th International Conference on Electronic Commerce (ICEB 2009).Macau
Huang-Jui Chen*, Jung-Peng Huang, Huei-Mei Liang Yu-Chih Yu (2009) Study on the impact of engaging in the development of e-commerce to the business strategy of travel agencies using a Resource-based theory The 2009 International Conference on Innovation and Management, Long Beach, Philippine
Hung-bin Ding and Huei-mei Liang, (2008)Environment and succession: Does choosing a talented external successor matter?Family Enterprise Research Conference, Milwaukee Wisconsin USA
Hsiu-Lan Wu , Huei-Mei Liang and Chang-Yung Liu (2008) Identifying Customer-oriented Service Quality in the Health Care Industry, Winter 2008 Global Conference on Business and Finance,Hawaii.
Hsiu-Lan Wu , Chang-Yung Liu and Huei-Mei Liang (2008) A Customer Perspective of Online Retailing Services, Winter 2008 Global Conference on Business and Finance, Hawaii
Hsiu-Lan Wu, Jiezhong Jan, Hueimei Liang (2007) Investment Timing of Capital-Intensive Technologies, 19th Asian-Pacific Conference on International Accounting Issues, Malaysia.
Yu-Ying Huang & Hueimei Liang,(2007) The current status and determinants of postponement application in Greater China. The 5th international conference on Supply Chain Management and Information Systems conference, 9 ~ 12, December 2007, Melbourne, Australia
Hueimei Liang, Shulan Wu, Jiejong Jan (2007)Adoption timing of Standard-based technology under uncertaintyThe R&D management conference Bremen, Germany

Local Conferences

Meng-Xuan Zhou, Zhen-Cong Huang and Hueimei Liang,(2009), Bicycle Rider's Bike Upgrade Model - Grounded Theory Approach, Conference on Marketing, November 2009, Taipei
Jian-fu Zhuang and Hueimei Liang,(2009), Using Real Option Model to Explore the Evaluation of Strategy Selection Under the External Failure: A Case of the Private Higher Technical and Vocational Education, Sustainable Development of Technological and Vocational Education Conference 2009, May 2009, Taipei
Jian-fu Zhuang and Hueimei Liang,(2009), Exploring the Factors of Organizational Failure to the Relationship of Employee’s Behavior Tendency on of the Private Higher Education in Taiwan, Sustainable Development of Technological and Vocational Education Conference 2009, May 2009, Taipei
Hueimei Liang, Shiulan Wu, Yangche Wu, Optimal Adoption Timing of Competing Technologies: A Real Options ApproachThe R&D management conference (2006) Taipei, Taiwan

Other Publications

PROJECTS

National Science Council (NSC), Taiwan

TEACHING EXPERIENCE 2004-2009

Degree	Course
Doctoral	ADVANCED QUANTITATIVE METHODS(I)
Doctoral	ADVANCED QUANTITATIVE METHODS (II)
MBA	MANAGEMENT INFORMATION SYSTEMS
	INDUSTRIAL POLICY
	MANAGEMENT INFORMATION SYSTEMS
Part-time MBA
BBA

SERVICES

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AWARDS

PROFESSIONAL MEMBERSHIPS

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